Sean Donahue

Local Search Success Begins with Your Local Listing

June 26th, 2008
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What are the most important factors to achieving high ranks in local search engines, such as Google Maps and Yahoo Local? SEO consultant David Mihm recently tried to answer that question by asking 20 local search experts to rank the importance of 47 criteria that determine a site’s placement in local search results.

When he tallied the scores, he found that staking out your place in Google’s Local Business Center and Yahoo Local was the most important factor to achieving high rankings in local search. What’s more, other factors related to your company’s listing in local business directories rounded out the top four influential factors:

o Having a Local Business Listing address in city of search

o Proper categorization of Local Business Listing

o Having product/service keywords in Local Business Listing title

So, if you’re honing your local search strategy, start by closely examining your entries in these two local business directories. And take a look at Mihm’s complete survey results for some more ideas on what factors can have a big positive or negative impact on your local search rankings.

You can find the report here: http://www.davidmihm.com/local-search-ranking-factors.shtml#4

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