Jen Doyle

Seventh Annual Search Marketing Benchmark Survey Now Open

April 13th, 2010

This week marks the opening of MarketingSherpa’s Seventh Annual Search Marketing Benchmark Survey. If you’re involved in search marketing, please take the next 5 to 15 minutes to share data and insights via the following link:

As a thank you for your time, we are offering a complimentary Executive Summary Report that includes key charts and insightful commentary. You will also be invited to attend a free webinar to review highlights from the study.

In the last year, the search landscape has seen a number of dramatic changes. Between social media’s continual growth, search innovations like mobile search, real time search, and search personalization emerging and gaining importance, accompanied by increased competition, search marketers face greater challenges than ever before.

How are marketers perceiving and reacting to these new changes in search? This year’s Search Engine Marketing Benchmark Report will be stacked with information on balancing search and social media to achieve optimal success, as well as sections dedicated to search innovations.

In the meantime, let’s take a deeper look into the social media content that will be covered in this year’s report:

Applications and benefits of social media integration with search campaigns

-> Search Performance

The search landscape is growing more competitive, and this is partly due to social media. Social media has added another venue in which marketers must up their SEO ante, so to speak.

What tools and tactics are most effective these days in SEO? How many marketers are integrating social media into their search efforts? What are my industry’s current performance benchmarks? These are just some of the questions this year’s report will answer for you.

-> Search and Social Objectives

There are a number of target business objectives that can be achieved with social media, and improving search rankings is a popular one indeed.

Other popular objectives include:
o Increasing website traffic
o Increasing lead volume
o Driving sales revenue
o Improving brand reputation and awareness.

These objectives, of course, can also be achieved with SEO. The key is to balance your SEO efforts with social media in order to achieve success towards these common objectives.

Sections in this year’s report will include the effectiveness of search and social against key target objectives, and insights on search marketer’s greatest success stories and challenges.

-> The Impact of Social Integration

When used properly, social media can have a great impact on SEO. One of the most effective and most difficult SEO tactics is generating inbound links.

With social media, you can generate highly relevant inbound links to your site by attracting links from blogs, forums, social networking sites, and other social media channels.

Another great benefit search engine marketers are reaping from social media is increasing the number of listings that get displayed for their brand in the SERPs, pushing their competition to lower rankings and increasing the click through rates on their own listings.

We want to find out what specific goals are being most widely targeted for integrating social media into search campaigns, and what impact social media has had on results. As responses to this year’s survey start to come in, we’re becoming more anxious to see final results.

Stay tuned! The 2010 Search Marketing Benchmark Report is scheduled for release soon!

Please feel free to tweet or post the following invitation:

Search marketers share your insights. Take the 2010 Search Marketing Benchmark Survey @MarketingSherpa

Categories: Marketing, Search Marketing Tags: ,

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