Crisis Communication: The first 48 hours of 9/11 from inside American Airlines headquarters
September 9th, 2011
Tony Wright, founder and CEO, WrightIMC, had a very unique view of the tragic events of September 11, 2001. — he worked for Weber Shandwick on the American Airlines account, helping with corporation communications and interactive marketing. One of his key responsibilities was optimizing AA.com for search.
“When 9/11 happened, it was an all-hands-on-deck type of thing at Weber Shandwick. [American Airlines] called us because they needed help and support,” explained Tony.
He immediately drove over to the Fort Worth, Texas, airline headquarters and began tracking news about the event and his client.
