Posts Tagged ‘ad networks’

Web-Ad Brokers in Economy’s Crosshairs

November 4th, 2008

There was an interesting article in a recent print edition of The Wall Street Journal about how there may be tough times ahead for the more than 300 advertising networks on the Web. The online edition of TWSJ is not a freebie, so I will summarize. Read more…

Cut Down on Your Ad Networks: You Might Be Stretched Too Thin

April 24th, 2008

Marketers buying on multiple ad networks might be stretched a little too thin. Focusing on fewer networks can help your response rates.

Jocelyn Griffing, Senior Vice President, Director of Online Media, ICON, cut down on the number of networks she used regularly from eight to four over the last year. Now she says campaigns that used to attract a 2% response rate are getting 9%.

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