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3 Steps to Conquering CASL: An interview from Email Summit 2015

February 19th, 2016
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As we’re in the final days before MarketingSherpa Summit 2016, we thought it would be fitting to share the last Media Center interview from last year, covering a timely topic marketers were concerned about — Canada’s Anti-Spam Law.

With fines of up to $10 million per violation, Canada’s Anti-Spam Law (CASL) is among the world’s strictest anti-spam legislation and, naturally, it got attention. As a result, it’s too easy for marketers to feel overwhelmed by the new regulations, Shaun Brown, Partner, nNovation (an Ottawa-based law firm), said.

 

He discussed CASL with Courtney Eckerle, Managing Editor, MarketingSherpa, at Email Summit 2015.

“There are potentially huge penalties under the legislation. Every law firm is publishing information. You have bloggers, email marketers … everybody is talking about CASL. But not everything out there is necessarily factually correct,” he said. “And even then, we can’t always claim to know exactly how the law is going to apply in every circumstance.”

Consequently, some marketers have embraced CASL compliance. Others, not so much.

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