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Are White Papers Still Effective for B2B? Absolutely!

August 26th, 2008
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Last week, we invited 35 MarketingSherpa Members to a virtual roundtable discussion to tackle a question we’ve been hearing quite a bit about recently: “Are white papers still effective?”

From our standpoint, the answer is a resounding “yes.” Data show that white papers are still an integral part of the business buying cycle:

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