B2B Social Media: Cisco’s Kathleen Mudge shares her perspective on different networks
Cisco’s social efforts regarding Cisco Live, a popular event the company throws yearly, was recently covered by a MarketingSherpa case study. Kathleen Mudge, Social Media Marketing Manager and consultant, Cisco, agreed to speak further with us on how she views and uses specific social networks.
With the effort featured in the case study, Cisco was looking for a way to extend the excitement that surrounded the event through the entire year using social media channels.
Facebook proved to be the tactic with the greatest reach with Cisco’s audience, above LinkedIn, which was a bit surprising for a B2B effort.
Mudge’s view of the results is that while Facebook pulls in a larger audience, they are both effective in accomplishing her communication goals.
