Posts Tagged ‘B2C’

B2B Marketing: Finding ideas from the ‘wrong’ case studies

October 20th, 2011

I am going to take a shot at a B2B marketing taboo that I and my colleagues encounter on a regular basis. I certainly do not expect universal support, but I freely invite you to speak your mind in the comments.

While at the MarketingSherpa B2B Summit in Boston last month, Jay Baer tore the robes off of this taboo and forced the audience take a good look at it. Here’s what he said:

“I have done a fair amount of speaking at B2B conferences and every once in a while someone comes up to me … they say ‘well, that was great, but you use some examples that are B2C.’ Get over it! I’m going to use some examples in this presentation that are B2C. I am going to offend your territorial sensibilities. You’re making way too big a deal out of this.”

Baer was speaking about social media marketing. I agree with his sentiment (although “get over it” is not the exact phrase I’d use) and believe this concept applies to channels beyond social media. Read more…

Social Media Marketing: Why B2B marketers need to care, by the numbers

September 27th, 2011

My reporter antenna was humming during the presentation yesterday from Jay Baer, President, Convince & Convert, at the MarketingSherpa B2B Summit in Boston. I could write a blog post everyday for two weeks based on Baer’s advice — and it encompassed only a single hour of the day packed with insights.

Baer methodically destroyed “the seven myths of B2B social media,” the first two of which directly addressed why B2B companies need to care about social media. Read more…