Recession No Excuse for Abandoning Email Best Practices
February 22nd, 2009
I recently participated in an email marketing webinar with Al Iverson of ExactTarget on the subject of email . As we discussed the importance of email reputation, an attendee sent a note saying: “I wish my boss could hear this…”
Pressed for more details, the attendee noted that his boss thought the marketers’ concerns about spam and reputation were overblown, and that they didn’t need to be as diligent in maintaining the integrity of their opt-in process and email preferences. Read more…
