Standing Out on Sunday
I opened my Sunday newspaper this weekend and noticed an unusual ad stuffed among the many circulars. The ad was a full-sized grocery bag, and it was anything but subtle.
Office Max’s promotion runs from Aug. 16 to Aug. 22 and gives shoppers 20% off everything they can squeeze into the brown bag. If you’re thinking how best to fit a new office chair into the bag–don’t worry. All furniture qualifies for the discount, according to the small print. Computers, printers, and a few other items are among the unfortunate few that do not qualify.
I was surprised at the style and creativity of the ad. The bulky brown paper certainly stood out from the rest of the Sunday circulars, and the design looks good. There’s even a pattern down the side instead of the usual blank brown space:
Have any marketers reading this tried something similar? Or have you seen other companies try something similar in the past? Let us know in the comments…
