Calming Comparison Shopping Mayhem
March 2nd, 2009
Third-party shopping comparison sites such as Shopping.com and Shopzilla can get products to consumers who aren’t visiting brands’ sites directly. However, these sites pose challenges: they have different audiences, data requirements, bidding requirements, and capabilities.
Mercent, a Seattle-based company founded by former Amazon execs, has built a platform to help marketers sell across a range of third-party sites. I chatted last week with Mercent CEO Eric Best and several marketers from specialty retailer Brookstone.
