Posts Tagged ‘comScore’

Twitter is Growing–and Aging

April 21st, 2009

Think Twitter is going down? Think it’s just for kids? You might want to think again. A graph from comScore shows an enormous spike in visits in January and February. Eyeballing the graph shows about 100% growth worldwide, about 5 million more unique visitors.

More recent comScore data on the US market shows a continued surge in visits to the micro-blogging site, from 2 million UVs in January to 9.3 million in March. That’s a 365% increase!

My guess is that Twitter’s most recent explosion in traffic has been magnified by the press. A search for “twitter” in Google News for the past month retrieved over 65,000 results. The same search for all of 2008 retrieved 25,500 results. I don’t understand the nuts and bolts of Google News nearly enough to consider this solid data–but I can say for a fact that I’ve heard more talk and press about Twitter in the past six weeks than I have since the site’s 2006 founding.

Also, traditional mass media typically has an older audience in the US, and this generation has been checking out Twitter–a lot. The largest portion of February’s 4 million UVs were age 45 to 54, according to comScore’s second chart on this page. The second largest group was age 25 to 34, followed by age 35 to 44. (The chart’s time period is not mentioned, but we called to check–it’s for Feb.)

What does this mean? Twitter is exploding, the media is talking about it, and people older than 20-something are checking it out. You cannot assume that the platform is insignificant and only appeals to a younger audience.