Posts Tagged ‘Convince & Convert’

Social Media Marketing: Why B2B marketers need to care, by the numbers

September 27th, 2011

My reporter antenna was humming during the presentation yesterday from Jay Baer, President, Convince & Convert, at the MarketingSherpa B2B Summit in Boston. I could write a blog post everyday for two weeks based on Baer’s advice — and it encompassed only a single hour of the day packed with insights.

Baer methodically destroyed “the seven myths of B2B social media,” the first two of which directly addressed why B2B companies need to care about social media. Read more…