Corporate Blogs: A Mini-Guide For Finding The Best Bloggers
September 22nd, 2008
When I spoke to Christopher Barger, manager of GM’s FastLane blog, the other day about best practices in managing corporate blogs for a MarketingSherpa article, something that struck me was just how hard it is for these managers to find employees within their companies who are willing to blog on a regular business.
It’s not something we at MarketingSherpa have to worry about too much because most of us are writers. But I’d imagine it’s something many blog managers struggle with.
