Book Giveaway: The Zen of Social Media Marketing (2012 Edition)
This week’s MarketingSherpa Book Giveaway features The Zen of Social Media Marketing (2012 Edition) by Shama Hyder, CEO, Marketing Zen Group.
I’ve been reading through this volume for the last several weeks, and I just keep finding new ideas and actionable advice for social media marketers. I thought one point Shama made was particularly interesting:
In this book, I’ll be using the words “customer” and “client” interchangeably to refer to both, because there isn’t much difference between them when it comes to using social media marketing techniques: you can ATTRACT, CONVERT and TRANSFORM both with the same material.
Instead of providing more of what I’ve been enjoying, I decided to call on a much more expert source …
Shama’s 5 takeaways
For MarketingSherpa readers, Shama provided her five main takeaways from this latest edition of her book:
