Social Media Marketing: Tools and takeaways to implement today
Earlier this year, I was asked to moderate a case study panel at DFW Rocks Social Media Day. It was a fast and furious two days with multiple concurrent tracks and a lot of great information for attendees.
Since so much was happening at once, I wasn’t able to take in all the great content. So I reached out to Lissa Duty, Organizer of DFW Rocks Social Media 2014 and Vice President of Community Management at Advice Interactive Group, for her take on the event to give MarketingSherpa readers the opportunity to learn some of the top takeaways.
Insights from the organizer
From the organizer’s perspective, Lissa said that this year’s event placed a higher importance on live content.
She explained, “This year, I really saw the value in having the live blog to share the conference sessions and highlight the speakers, even after the event, plus the live tweets, which did make for the #DFWRocks2014 hashtag streaming on Twitter at one point.”
What’s Lissa’s quick-hit advice on social media marketing?
“You must start with creating a social media plan,” Lissa said.
She then outlined three key points:
Key Point #1. Understand why you’re using social media
It’s not just to “get rich.” Understand why you feel social media is important to you, your customer and your brand.
Key Point #2. Research what your customer wants to know about your brand
Discover how you can share that message uniquely in each social space, and then create a plan to give them that message.
