Marketing 101: What is link juice?
Link juice is a valuable commodity in the search engine optimization world — and it doesn’t come easy. It’s a strategy game that gets more out of less and rewards marketers who prioritize value.
For the uninitiated, link juice is marketing jargon that is used to explain the power (i.e., relevance) that external links can give to another webpage. Based on various factors, the amount of “juice” your website gets from an external link can be a little or a lot.
According to the almighty Google, the search engine’s algorithm determines which pages have the best information for a query on a subject, mostly by other prominent websites linking to the page.
Basically, link juice is a quality, not a quantity game.
The more high quality pages that link back to your page, the juicier it will be — which translates into a higher ranking on Google.
A page is considered high quality if it meets the following criteria: indexable by search engines, swimming in link juice itself, independent or unpaid, has linked to you and only five others (not five hundred), and, lastly, the link has relevant, keyword-optimized anchor text.
How can I get more link juice for my website?
In the game of link juice, either you win — or you die.
