Posts Tagged ‘dynamic images’

Email Marketing: Dynamic images get 5 opens per reader on a single email

August 9th, 2011

Email marketers, start your engines! The MarketingSherpa 2012 Email Awards contest is now under way. Enter today for your chance to win this year’s grand prize – a paid trip for two to Email Summit 2012 in Las Vegas. The contest is sponsored by Responsys, and entry is free-of-charge.

I recently received a stark reminder of the types of emails we look for in our “Best Email Innovation” category. Anna Yeaman, Creative Director at Style Campaign, described to me a technology her team developed that can dynamically update an email’s images at the time of opening.

For example, Style Campaign tested this system last year by sending a holiday email to its subscribers. The email gradually revealed a fun holiday image over the course of the day. Subscribers could see a little more of the image each time they checked the email, even if they had previously checked a few seconds earlier. The campaign featured a new image each day for five days.

“This was the first deployment of our dynamic imaging technology. We really wanted to test the whole proof-of-concept and see if we could get users to re-open the same email again and again over a period of time,” Yeaman says.Style Campaign Dynamic Image Mobile Email

The test proved successful. Stats include: Read more…