Posts Tagged ‘e-tailer’

Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers

December 3rd, 2010

The swirling vortex of shopping and hype that is affectionately known as Black Friday to Cyber Monday always draws plenty of ink, both virtual and actual. Here at MarketingSherpa we prefer metrics to hype, and real world stories over vague lifestyles “reporting.” With that in mind, following are some facts about this past Monday online, a chart and below the fold an entire host of actual reactions to Cyber Monday from e-tailers, industry insiders and more.

Just the facts, ma’am

  • Email is big this year – Experian CheetahMail found email volume around Black Friday was up 23 percent over 2009
  • This year’s Cyber Monday was the most profitable e-commerce day in the history of the Internet
  • ComScore found online retailers broke the $1 billion sales barrier, a 16 percent increase over last year
  • More than nine million people shopped on Cyber Monday – up four percent over 2009 – and spent an average of $114.24
  • Amazon won the most trafficked Cyber Monday e-commerce site title
  • Walmart was the most searched term on Cyber Monday
  • US visits to the top 500 retail sites were up 16 percent
  • Search and cross-shopping across other retailers sites accounted for 44 percent of referrals last week

And now the chart …

Head below the fold for Cyber Monday reactions … Read more…