Social Email Marketing: How to encourage sharing wisely, not randomly
October 13th, 2011
You have likely experimented with social sharing buttons in your emails. You know, they’re the buttons readers click to share your emails on Facebook, Twitter or another social network.
And how’s that working for you?
All kidding aside, many email marketers struggle to get the audience to use these buttons. As you can see in the chart below from the MarketingSherpa 2011 Email Marketing Benchmark Report, “social sharing buttons” are one of the least effective tactics you can use to build your list.
