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Marketing 101: What is a lightbox?

August 4th, 2017
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Lightboxes are controversial. It’s a website element that is basically the “West Side Story” of marketing — you’re either for them or against them. Sides are chosen, co-workers torn apart.

We went through this ourselves at MarketingSherpa. Hopefully, you noticed but were not incredibly annoyed that we feature a lightbox on our site. It appears to first-time visitors after they’ve been on a page for 10 seconds.

As with most, our lightbox is a website overlay that encourages visitors to sign up for our newsletters. Admittedly, we have received one complaint about them that was emailed to our customer service department. So, in response, we looked at the numbers.

Numbers don’t lie, and our numbers say that people use this lightbox. We get quite a few sign-ups to our newsletter with this tactic, and we’re not alone.

I went through our case study library to see what other information we had about marketers’ interactions with lightboxes and what they had found when testing them.

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