Customer-First Marketing: What every entrepreneur and SMB marketer can learn from successful Etsy sellers
Whenever I’m looking for an original, handcrafted gift, I go to Etsy.com. In case you aren’t in the loop yet, it’s a worldwide digital marketplace for artisan entrepreneurs. Recently, I’ve spent a lot of time there because my daughter is getting married, and I need to find some unique gifts for the wedding party.
But it’s also a laboratory of capitalism that any marketers — especially small businesses, entrepreneurs, and startups — can learn from. Smaller companies might not have the giant budgets for media, perfect photography and SEO, but they can find an advantage with more human customer service and customer interactions in general.
I’ve found that each seller has their own communication style and shop policies. Some of these artisans are wildly successful with thousands of sales and loyal customers.
And some, well, not so much.
It’s clear that many of the top-grossing ones stand out because they not only have a great product, but also excellent customer service. No, not even that. Their service is A-M-A-Z-I-N-G. They’ve obviously learned a thing or two about customer-first marketing.
Here are just a few of their practices that can help other marketers who are trying to succeed in an already saturated marketplace.
