B2C Marketing: How Skyjet developed an app to increase leads through cost transparency
With a lot of disruption due to the evolution of mobile marketing habits in the charter marketplace in Q4 of 2014, said Jonathan Levey, Senior Digital Marketing Manager, Flexjet, his company began experimenting as well.
Jonathan oversees the company’s digital marketing, analytics and advertising as well as covering those same areas for its sister brand, Skyjet. In his MarketingSherpa Summit session, he focused on the development of Skyjet’s mobile app, which he also spoke about with me in the Media Center.
Jonathan and his team had a mobile website and began doing Google advertising for it as well, specifically with mobile-only campaigns. In Q1 of 2015, the team saw a 50% increase in mobile traffic to the site quarter-over-quarter and a 177% increase in quote requests from mobile from this strategy.
