What’s the Most Important Ecommerce Challenge? On-time Shipping
You can optimize your website, signage and marketing, but if you can’t deliver what the customer orders when they expect it, it’s all for naught.
That’s the word from Debbie Hauss, Editor-in-Chief of “Retail TouchPoints,” a digital publication that covers customer-facing aspects of retail.
She spoke about the challenges of fulfillment with Daniel Burstein, Director of Editorial Content, MECLABS Institute, at the Internet Retailer Conference and Exhibition earlier this year.
“The most important thing is getting your inventory right,” Debbie pointed out. “It’s not as sexy as digital signage or what you’re doing face-to-face or on mobile technology or inside your store or website. But if customers want to buy online, you have to make sure you’re ready to fulfill orders when they want them.”
