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Posts Tagged ‘grandparents’

Online Ads: Find Commonality Among Consumers

January 19th, 2009

I wasn’t looking for advice about online advertising when I scheduled time to talk to Jerry Shereshewsky, CEO, Grandparents.com, for a MarketingSherpa article I’m writing about marketing to grandparents.

That is what I should have expected from someone with 39 years of experience in the industry who last year took the helm of an ad-supported resource site for grandparents.

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