Consumers More Careful with Email
March 6th, 2009
The database marketing agency Merkle released their 2009 ‘View from the Inbox’ email marketing report last week. The survey, conducted on behalf of Merkle by Harris Interactive, surveyed 2,505 U.S. adults who check or send email at least once a week.
Judging from the report’s highlights, it looks like consumers are more skeptical and demanding of messages hitting the in-box. However, they’re willing to receive email from a slightly greater number of companies. The report is free if you share your email address.
Here are a few findings:
