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Posts Tagged ‘hispanic’

Satisfying Hispanic Markets

March 16th, 2009

Reworking your business and marketing to better fit your customers’ needs is generally wise–and it looks like Wal-Mart is testing how to better serve Hispanic customers in two markets.

The largest U.S. retailer plans to open two Hispanic-focused supermarkets this summer, dubbed Supermercados de Walmart. The stores will be in Hispanic neighborhoods in Phoenix and Houston. They will have different products, layouts and a bi-lingual staff.

The U.S. Hispanic population has grown by 20% over the last four years, according to a free report from Experian. Some other tidbits from the report:

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Insights on U.S. Hispanic Market

June 19th, 2008

I recently talked with Natasha Funk, research director for Terra Networks. She has some interesting demographics to share on the online U.S. Hispanic market. We mostly talked about a content-engagement study Terra conducted with comScore.

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