Email Marketing: How the Kentucky Derby engages customers with relevant email
The Kentucky Derby is a once a year event worth hundreds of millions of dollars. It has been held annually on the first Saturday of May at Churchill Downs in Louisville, Kentucky since 1875.
It’s a race like no other, filled with traditions like the sweet taste of a mint julep dancing over the ice of a frozen silver cup, women in lavish hats ringed in a halo of soft glowing pearls and the victorious aroma of 554 red roses dripping across the backs of the winners.
Even with its long traditions, it takes a lot of effort and hard work to give the Kentucky Derby’s spectators exactly what they come to expect year after year as those expectations change through time.
To find out how the Kentucky Derby consistently makes this high level event continually more successful, Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, sat down with Kate Ellis, Marketing Analyst, and Jeff Koleba, Vice President of Marketing and Programming, both of the Kentucky Derby, at the MarketingSherpa Email Summit 2015 Media Center to discuss how the Kentucky Derby keeps its customers engaged all year long for an annual event.
