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Is Social Media Destined to Meld into All Marketing?

February 11th, 2009

Karen O’Brien, Partner, Interactive Services, Crimson Consulting, said something really interesting about trends she’s been seeing with her Fortune 1,000 clients. I share it with you.

We were chatting about social media (a specialty of Karen’s), and she said she is seeing every business unit within companies, as well as every group with a geographical, segment, or product focus within companies, start to consider social media and implement it into their marketing efforts Read more…