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Email Deliverability: Global stats show North America leads — but we have work to do

November 1st, 2011
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I enjoy contributing to webinars. They give me a chance to immerse myself in research and talk shop. They also force me to shut off Outlook, Skype and anything else that might distract me, which is great when we have a good co-presenter. I can give them my undivided attention (which frankly isn’t possible when I’m an attendee).

Last week, I had the pleasure of co-presenting a webinar on email deliverability with Tom Sather, Director of Professional Services at Return Path, the webinar’s sponsor. Sather is a top-shelf deliverability expert, and he presented data from a global study his team conducted during the first half of this year. I was glad I paid attention.

Sather noted the average inbox placement rate (the percentage of emails sent that make it to the inbox) is somewhat low across the globe.

Global deliverability stats

  • 81% inbox placement rate
  • 7% spam placement rate
  • 12% missing rate

This data was compiled from about 140 ISPs across the globe, Sather mentioned. As you can see from the webinar slide below, emails in North America fared a little better in the study. Read more…