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Posts Tagged ‘job hunting’

From 0 to 233,000 Members: 7 steps to running an effective LinkedIn group

March 4th, 2016

LinkedIn groups are one of the many helpful aspects of the professional community available on the platform. It can help you to build connections, get questions answered, share your expertise and demonstrate thought leadership.

With this in mind, I started the B2B Lead Roundtable Group to be a community for people to learn and discuss the many facets of B2B lead generation. However, over time, I noticed that our group discussions started to look more like Twitter feed. Discussions became overrun with blogs, articles and other content sharing and hyperlinks but there was no discussion happening.

B2B Lead Blog Conversations

 

It was time for a change. As I was researching I came across Eric Blumthal and his group “Sales / Marketing Executives Forum” which boasts over 233,974 members and was voted “Best LinkedIn Group for Sales / Marketing Executives” by several publications. And this group is 100% discussion, no link sharing.

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