Beware: SEO Tools Can Skew Your Search Stats
May 7th, 2008
Search marketing tools are great. They provide answers in an industry where answers are scarce. The thing about tools, though, is they are not always accurate–and the tools themselves can make the problem worse.
At least that’s what I got from a conversation with Wil Reynolds, Founder, Seer Interactive. Wil and I discussed some great SEM tools and how to use them (most of them are free). We also touched on some data flaws he sees while researching.
