Early Analysis of Microsoft’s Live Search CashBack Program: Money Talks?
July 22nd, 2008
Michael Arrington of TechCruch recently posted an interesting analysis of Microsoft’s new Live Search CashBack campaign.
The program allows advertisers to offer users a rebate on online purchases made after searching on Microsoft’s Live Search. It moves advertising spending from a cost-per-click to a cost-per-action basis. It’s also an attempt by Microsoft to attract some of the shopping search volume away from industry leader Google.
