Mobile Marketing 101: 5 ideas to help you begin a conversation with your team
Since cavemen gathered around the first fire, technology has changed the way humans relate to each other, and modern times are no different. For marketers, it’s about figuring out at which fire their consumers are.
So W. Jeffrey Rice, Senior Research Analyst at MECLABS, has a point when he says, “I believe smartphones have changed not only the way we interact, but what our expectations are.”
For more than half of Americans, 50.4%, their smartphones are that gathering place, according to a March 2012 study by Nielson. Really, that number only stands to grow (and it already has — up from 47.8% in the same study in December 2011) since 33% of Gen Y Internet-user moms have let their children use a smartphone by the age of two, according to a BlogHer study. Laptops barely beat them out at one percent more.
Essentially, smartphones are babysitting your future consumers.
According to research by Antenna Software, many businesses are planning to invest in mobile projects in the coming year, but where to begin? Jeff’s advice when entering the world of mobile email marketing is simple:
