MarketingSherpa Blog

A couple months back, when I rounded up recent news from the online video-on-demand market, I didn’t expect to be revisiting the topic quite so soon. But as summer has rolled on, online video purveyors have continued to make big bets or scale back their ambitions in one of the toughest subscription content markets to crack.

Read more…

No one has yet discovered how to turn video-on-demand into a mass market, but that isn’t for a lack of trying.

A spate of recent announcements, rumors and transactions in the VOD market indicate that interest is growing among would-be service providers — particularly DVD rental services planning ahead for a post-DVD world.

Read more…