Marketing 101: What is a radio button?
August 11th, 2017
Radio buttons — what are they, and how do marketers use them?
Well, like most marketing tactics, it’s something you’ve seen everywhere but simply might not have known the name for.
A radio button can be used in any form where you need people to make choices, like a survey, newsletter sign-up or a lead generation form.
This example is from an experiment in the research library of our sister site, MarketingExperiments. With the subject being a large people-search company catering to customers searching for military personnel, the test’s goal was to significantly increase the total number of subscriptions.
