What’s In Store For Newspapers?
January 29th, 2009
While talking to Gary Meo, Senior VP at Scarborough Research, about new metrics for measuring newspaper audiences, I couldn’t help but ask: What are his thoughts about the future of newspapers and what they need to do to survive.
Gary’s job is to oversee consumer behavior surveys in 81 local markets. His company works with 241 major newspapers in the industry to determine audience size and demographics. Read more…
