Recently, I had the privilege to sit on, and moderate, a panel discussion on the basics of digital marketing for the technology startups being incubated at Tech Wildcatters in Dallas this spring and early summer.
We covered a variety of digital marketing topics, but we focused on three areas: email marketing, social media marketing and online privacy. And, I wanted to share some of the panel’s wisdom with MarketingSherpa readers. Luckily for me, I was joined on the panel by two excellent marketers – Dennis Dayman, Chief Privacy and Security Officer, Eloqua, and Shama Kabani, CEO, the Marketing Zen Group.
It was called “fireside marketing,” but, thankfully, the fireplace was virtual given the summer temperatures in Dallas.
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Dennis Dayman, Chief Privacy and Security Officer, Eloqua, has been a hands-on participant in the ongoing online privacy debate in Washington, D.C.
After his recent trip to the Capitol, I interviewed him to give MarketingSherpa blog readers an inside look at the current political process involving proposed privacy regulations here in America as well as find out about some conversations he had with officials from the European Union.
Frankly, I was surprised how much behind-the-scenes information he revealed.
The White House and the Federal Trade Commission have publicly supported the self-compliance efforts promoted by the Direct Marketing Association, the Council of the Better Business Bureaus, the Digital Advertising Alliance and other groups.
And, for marketers either based in Europe or conducting business on the continent, the EU directive should become much simpler very soon, according to Dennis.
In the U.S., a number of legislative actions will probably reach the floor for a vote, but are not likely to pass.
Dennis has been lobbying the lawmakers on Capitol Hill. His position is that security is an issue worth addressing, but that privacy — right now — is better handled at the enterprise level. The playing field just simply changes far too fast for any effective legislation, Dennis says.
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