Tweetables: Top 10 MarketingSherpa posts of 2014 (according to you)
It seems like only a short time ago I was sitting at my desk, staring at a fresh new calendar in front of me — an act that spurred feelings of intimidation, daunt and excitement.
But that was 12 whole months ago.
Over the past year, our team of bloggers have written over 100 posts for the MarketingSherpa Blog alone. I’m pulling together the ones that you’ve shared the most over the past year with your friends and colleagues into a single tidy post.
Something that stood out as I sorted the top shares by category (content marketing, email marketing and social media) is that marketers are evolving their mindsets from company-focused messaging to customer-centric messaging.
Content Marketing
Although content marketing may no longer be considered shiny and new, marketers continue to learn how to harness their talents and abilities into this form. No longer are we only marketers, but we are also artists, authors and videographers who strive to reach customers in ways that were not possible only a few years before.
Bolstered by the rest of the categories covered in this post, content is now an essential lighthouse to guide your customer to conversion in a world of saturated and stormy information across the Web.
Posts you shared the most:
- Content Marketing: 9 examples of transparent marketing
- Copywriting: 7 more copy editing tactics to improve your content
- Do You Make These 5 Mistakes in Content Marketing?
What your peers said:
The above tweet is is reference to Content Marketing: 9 examples of transparent marketing.
