Posts Tagged ‘online’

Crisis Communication: The first 48 hours of 9/11 from inside American Airlines headquarters

September 9th, 2011

Tony Wright, founder and CEO, WrightIMC, had a very unique view of the tragic events of September 11, 2001. — he worked for Weber Shandwick on the American Airlines account, helping with corporation communications and interactive marketing. One of his key responsibilities was optimizing for search.

“When 9/11 happened, it was an all-hands-on-deck type of thing at Weber Shandwick. [American Airlines] called us because they needed help and support,” explained Tony.

He immediately drove over to the Fort Worth, Texas, airline headquarters and began tracking news about the event and his client.

Read more…

Add PRLog to List of Free Press Release Distribution Sites

November 11th, 2008

I think it’s worth mentioning another free online press release distribution site mentioned in a recent Fame article, “PR Interview: 13 No-Cost Press Release Distribution Sites Reviewed: Get High SEO Rankings on a Budget.”

Both Daniel Durazo and I received comments about PRLog. One commenter said he got two press releases on the first page of Google results by inserting a niche keyword phrase into the title of the press release. Useful TIP!

Upon review of PRLog this is what I found out about the free service:

-Requires a minimal registration/login process

-Allows hyperlinks to be inserted in to the body of the release

-Masks email addresses in the contact section (to prevent spam)

-Typically submits free releases within 24 hours

-Provides multiple categories and tags (keywords)

-Allows for company logo inclusion

-Automatically creates a downloadable PDF

-Provides visitor statistics

-Allows for editing and deleting releases

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It’s definitely a useful site for any PR professional on a budget. First page Google results is nothing to snuff at. And allowing hyperlinks in the body of the press release free of charge is almost unheard of among the free sites.