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8 Challenges Undermining Your Marketing Team

April 19th, 2012
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Nothing is perfect in this world, and that includes your marketing department. Even if you’re confident that you have the best team in the industry, there are likely a few tweaks you wish you could make to push it higher.

Take your budget, for example. Who couldn’t use a few extra resources to test website copy? Or improve landing page design?

A lack of funding or resources is the number-one challenge undermining the potential of marketing teams, according to the MarketingSherpa 2012 Executive Guide to Marketing Personnel. This chart shows the top challenges that marketers feel undermine their department’s potential, according to research of more than 1,600 companies surveyed for the guide.

 

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