Marketing 101: What is pogo sticking?
Pogo sticking is, sadly, not all fun and games. In fact, for marketers it’s one of the most annoying scourges of the search engine marketing world.
Essentially, pogo sticking is when a user searches, clicks on a result, and almost immediately (within five seconds) clicks back to the search result page. The implication of this is obvious — they didn’t find what they were looking for, which indicates it wasn’t a relevant result.
It’s important to note the difference between a bounce rate and pogo sticking because, while they are related, they are not the same. A bounce rate is where a high percentage of visitors visit a single page of a website. It’s not always bad, maybe they found what they were looking for on Page 1, or bookmarked it for later.
Pogo sticking is always bad, and Google will strike down almighty punishment. Read more…
