B2B Marketing: Using behavioral data to create a customer-centric website
“DLT is a value-added reseller. We work with the public sector, pairing some of the leading technologies and software solutions in the industry and helping to deliver those into the public sector,” said Tom Mahoney, Director, Marketing Operations, DLT.
The company helps to eliminate the obstacles to getting cutting-edge products and services into the hands of the government employees who need to be using it.
In the spirit of eliminating obstacles, DLT decided to do just that with its own customer experience by optimizing the company’s website and content.
When looking at the website, Mahoney said he and his team asked themselves, “Was it performing for us, was it delivering the message we wanted to deliver and was it easy to use?”
Mahoney pointed out that if the website isn’t working for you as a marketer, then it is definitely not going to work for your customers.
“We couldn’t even find or access the type of content that we wanted to be seeing, and we had built it,” he said. “We had to take stock of that, step back and ask ourselves what the website is meant to do and how can we make the experience a little more optimal?”
