What’s Driving Growth of Consumer Product Placements?
May 8th, 2008
Coca Cola cups were displayed prominently in front of judges Randy, Paula and Simon during the last season of American Idol. It’s consumer product placement, of course, and it’s growing.
Some recent stats by Nielsen show the growth. And it’s not tiny. Product placements grew 6% during the first quarter of 2008 alone. And product placement of the Top 10-featured brands on primetime network TV have grown by 52% so far this year when compared to last year.
