Search Marketing: Optimize social media, images, video and everything else
Search engine marketers have based entire careers on improving rankings. They fight tooth and nail to reach the top of the page, win more traffic, and push all their competitors down a notch.
But what if you could get more traffic by pushing your competitors down a few more notches? Or pushing them down on more keywords? By focusing on universal search, you can do just that.
Search engines do not strictly deliver links to webpages anymore. They deliver links to images, videos, products, news and more. This is called “universal search.” Just check out the results from this recent Bing search for “storage shed.”
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This page links to five different types of content. If you become a master at creating and search-optimizing this content, then you can claim not just higher rankings — but more rankings.
Here are some key categories of content and tactics pulled from MarketingSherpa research: Read more…
