Retail Marketing | MarketingSherpa Blog

Data Security: Why transparency matters in an era of breaches

December 12th, 2014 Andrea Johnson

Want to build customer trust?

Be transparent about how you’re using and protecting the information you gather from them.

That’s the word from James Koons, Chief Privacy Officer for Listrak, which provides omnichannel digital marketing solutions to retailers.

James’ statement is underscored by the MarketingSherpa Ecommerce Benchmark Study. It reveals that frequent security evaluation correlates with greater ecommerce success. Specifically, of the 2,161 marketers responding, those that evaluated security on a daily or weekly basis had more than a 10% higher rate of revenue and responsiveness than those that didn’t.

“Consumers are savvier when it comes to privacy and security,” James explained, “and we continue to get those ‘your-data-may-have-been-compromised-please-change-your-password’ messages, so we can’t help as consumers to be learned in that area.”

“Nowadays, it’s not a question of if something happens, it’s when something happens. How prepared are you and what are you going to do?” James asked.

Here are some highlights from their conversation in the MarketingSherpa Media Center at IRCE:

What’s the Most Important Ecommerce Challenge? On-time Shipping

November 18th, 2014 Andrea Johnson

You can optimize your website, signage and marketing, but if you can’t deliver what the customer orders when they expect it, it’s all for naught.

That’s the word from Debbie Hauss, Editor-in-Chief of “Retail TouchPoints,” a digital publication that covers customer-facing aspects of retail.

She spoke about the challenges of fulfillment with Daniel Burstein, Director of Editorial Content, MECLABS Institute, at the Internet Retailer Conference and Exhibition earlier this year.

“The most important thing is getting your inventory right,” Debbie pointed out. “It’s not as sexy as digital signage or what you’re doing face-to-face or on mobile technology or inside your store or website. But if customers want to buy online, you have to make sure you’re ready to fulfill orders when they want them.”