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Humor Has Its Viral Place: But Tread Carefully

June 26th, 2008
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Viral marketing is hard to nail down. It’s hardly a science, but there are recurring themes, like humor. Many successful viral campaigns are just friends sharing funny ads.

The problem is humor is hard, too. Jokes can walk a fine line between offensive and corny. And those are relative terms. Your audience decides if your ad is funny, stupid or appalling.

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