B2B Marketing: How good data can solve big problems
October 27th, 2011
Problems in your marketing can be tricky to identify. They might seem isolated, but they can also have a single root cause.
Brian Carroll, Executive Director of Applied Research, MECLABS, believes a central problem for many B2B marketers is a lack of effective data.
“Everything connects to your data,” Carroll said. “Your data represents relationships, and that’s the hub.”
Carroll touched on this issue at the MarketingSherpa B2B Summit 2011 in San Francisco this week. He described how seven of the most common problems that B2B marketers face have their roots in poor data optimization. We’ll go through each of these below.
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