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Posts Tagged ‘sales lead conversion’

B2B Marketing: How good data can solve big problems

October 27th, 2011
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Problems in your marketing can be tricky to identify. They might seem isolated, but they can also have a single root cause.

Brian Carroll, Executive Director of Applied Research, MECLABS, believes a central problem for many B2B marketers is a lack of effective data.

“Everything connects to your data,” Carroll said. “Your data represents relationships, and that’s the hub.”

Carroll touched on this issue at the MarketingSherpa B2B Summit 2011 in San Francisco this week. He described how seven of the most common problems that B2B marketers face have their roots in poor data optimization. We’ll go through each of these below.

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3 New Demographics Emerging in Economic Maelstrom

October 15th, 2008
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Right now, classic demographics such as ‘Men aged 18-24’ just won’t cut it anymore.  I’ve asked MarketingSherpa’s research team to conduct a formal study examining the changing demographics of our fair nation in the face of this seemingly endless series of economic crises.  You can expect new demographic reports to appear in future Sherpa newsletters.

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