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Posts Tagged ‘skyjet’

Been There, Done That: Are marketers neglecting the mobile app experience?

August 24th, 2017
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When I was writing this past Thursday’s case study with Wattpad, a writing and storytelling platform with a large mobile audience, I began considering the ways that marketers are still underestimating mobile.

With Wattpad’s story, it seems almost heroic that they focused on community in the mobile ad experience instead of treating it like most others do — as an obligatory necessity that they just assume users will tolerate. Until, that is, you understand the dividends that focus paid, boosting in-app video completion rates by 98%.

A MarketingSherpa Award’s Readers’ Choice nominee, Skyjet, also understood how profitable focusing on the mobile experience could be. The marketing team experienced a lot of disruption due to mobile marketing habits in the charter marketplace in Q4 of 2014, according to Jonathan Levey, Senior Digital Marketing Manager, Flexjet, and his company had to begin experimenting to keep up.

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B2C Marketing: How Skyjet developed an app to increase leads through cost transparency

August 10th, 2017
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With a lot of disruption due to the evolution of mobile marketing habits in the charter marketplace in Q4 of 2014, said Jonathan Levey, Senior Digital Marketing Manager, Flexjet, his company began experimenting as well.

Jonathan oversees the company’s digital marketing, analytics and advertising as well as covering those same areas for its sister brand, Skyjet. In his MarketingSherpa Summit session, he focused on the development of Skyjet’s mobile app, which he also spoke about with me in the Media Center.

Jonathan and his team had a mobile website and began doing Google advertising for it as well, specifically with mobile-only campaigns. In Q1 of 2015, the team saw a 50% increase in mobile traffic to the site quarter-over-quarter and a 177% increase in quote requests from mobile from this strategy.

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